Rachel Krupa - Curated Convenience: Inside The Goods Mart's Retail Model

shelf help today we're speaking with Rachel
Krupa founder of the Goods Mart
the better for you convenience
store concept that's redefining what
a 7 11 could look like
Rachel's also the founder of Trooper Consulting
a very well respected
PR agency that she's been running
since 2,010 or so with
including clients like Thrive Market R Place
Seedleb Milka Bar Cloud Goop Kitchen Lunin Lucia
just just to name a few
my previous company actually worked with
her team as well and they were awesome so definitely
knows the CPG world PR world very well I think
opened the first
Goods Mart location in Silver Lake back in 2018
just opened the the Williamsburg we're
gonna flagship location I think pretty recently
maybe just in the past month or two
and yeah so super excited to dive
into it a lot of cool stuff to talk about
yeah Rachel maybe just in terms of rewinding back to
the 2018 you're running Crew Consulting full time
you know seems like founders
kept dropping by your LA office
which I visited a few times with you know dropping off samples
and sounds like eventually you
decided to open a convenience
store which I think is the very long story short but
I think you you've sent like some of the past
kept telling you they didn't really have a strategy
for convenience stores
and you just kind of LED you to feel like you saw an opening
start off walking through kind of the origin story
why behind the brand
and Goodsmart and the Goodsmart concept and then
we'll take it from there
yeah um thank you so much for having me on yeah
it's always fun when you have someone
you I mean we worked with each other
flocana was like one of the first
clients that I had
the first one within the cannabis
space and that nice that was in 2012 2011
which is wild
but yeah so it was like just through the PR world that
essentially we were launching better for you brands
and at that time like if to think 2017
that was like more the rise of Whole Foods
and Whole Foods had this beautiful like local section
that everyone loved it for and like the foragers
that they were doing
and then you would go to a 7 11 back then or
you know not to bash 7 11 but any type of convenience
store and didn't match the types of products that
people were looking for and excited about
we were also working with a lot of them
from a PR perspective we had brownie brittle you know
barnana and some of like the early darlings
within like the better for you space
and it's like you walked
around like a conventional store you're like hmm
what is everything inside
if it wasn't better for you what was it
you know and then you started to like
dabble into ingredients and you're like why do we need
you know more of like the standard
Coca Cola Doritos type of products
couldn't there be a convenience
store that actually existed for our generation
to have all of the better for you and so
that was in 2018 our brand pillars
were no Gmos no artificial colors and flavors
everything was organic cotton
and no hormones within like the meats and like curated
based on what we were looking for as like customers
so that you didn't have to do the work
when you are the shopper like to me like shopping
and like something great about curation is like
I don't have to do work like I can go in and like yes if I'm plant
based or gluten free like I'll look to see
what those are but at least I know there's like a level
like playing field of like
I know I can trust all of these if I do have eating
styles that are different at least I know like the base
levels
there and that's like more of like the initiation
of the goods was like
better for you but also elevating
like really cool young emerging snack brands
that didn't have a place to exist
yet I mean the world has changed so much in eight years
of like where things are in the whole CPG industry
but back then it was completely
different like it was just like
just bubbling up into like what it was and what it has
become
make total sense I feel like especially when
people are just getting so much overloaded with
so much information so many choices
these days like the paradox
of choice is like such a real thing it I feel like
offering such a more curated product
set that people just don't have to think about as much
it's probably a relief for a lot of people
and I have a good story behind it too you know like
they say like the major
ingredient in like a really great product is love
you know and it's not an ingredient that's on the label
but it's the ingredient of the story
behind it or the people touching it as they're making it
and like you can taste
it when someone's so passionate
about what they're doing versus
just like turning it out for profit totally
the journey with that first location
on sunset way back in the day well I mean
it was I mean what I
know now versus what I didn't know now
was just like crazy of just like the learning curve of
you know going to business
school without going to business school
and it was like a beautiful
combination of having been in PR at that point for
eight years I really tapped into the connections that I
had garnered over
you know I've been in PR 23 years so whatever the
8 - 23 is like
you know tapped into all of those relationships and
found a space that again
did not know what I was doing and I was still like
will be the first one to say like
kind of know what I'm doing
now but still don't know what I'm doing and
anyone really knows because like
you know you kind of have to go with the
the flow in order to pivot in changes you need
um but then I just didn't know I mean I didn't know
contractors
didn't know like actually how to get inventory how to
receive it like distributors and so
Learned all of that but like asked a lot of questions
of former
clients and like okay who's a general contractor
I got the general contractor
from Michael Palmer who's the founder of McConnell's
because like I know of you know whenever I
say this to him is like how neurotic
he is with like perfection of things and I'm like
whoever his general contractor like I need him
and he was amazing
we launched Thrive Market from a PR perspective and
we got their first buyer
to come and help us like figure out that backside from the operations
side um and then just tapped
into friends of like who's a designer
like who's like artist like just asked for help
um in a way that was just like I'm building something
like how do I do it we tapped Ashley Kauf
who is an incredible registered dietitian
to help build those brand principles of like
what makes sense
you know non GMO do we want to say everything
needs to be organic
no
because it was just like more if you have these it just talks about the quality
but you it was very important to me from the
get go it was like also accessible
because where we were opening in Silver Lake
um and wanted to make sure that when people walked in
it didn't feel too precious or pretty
in like a sense that like
I need to have a twenty dollar Bill to buy anything
and so one of our brand
ethos from the gecko is more of like
we're gonna have cheap good coffee you know and
black drip coffee you know
eight years ago it was a dollar 50
now it's two dollars
you know we got to have eight years of a little bit of inflation
but like
getting a really good cup of coffee for two dollars
now like you can't get better
but that was like the initial it was like I had no
idea what I was doing
but asked for help and made a lot of mistakes
and continue to make a lot of mistakes but
constantly learning
so it's not a mistake if you're learning from it I guess it's growth
they tell me totally yeah
as long as you learn from it it's growth exactly
right you're like hey totally
if you do it twice then it's like you know
that's on you yeah totally agree totally
to be like the first to carry
assuming that's
I'm on the right track there from kind of a
standpoint in terms of like what you
stay on the shelf like what's the
I don't know velocity threshold
gets pulled and like how long does a brand on shelf
some traction and show some solid velocity numbers
you how does that
whole process work all good questions and I think
that's like what we've been saying is like we want to be one of the first four brands
to be on and we still do but there's so many new avenues
for brands these days that allow people to test
and try things and like different models
of how people are going to market you know what I mean
there's so many different iterations of small format
stores
that people can get research so for us it's more of
um you know we're a tried and true retailer
like we buy product we sell it there's margin
there's no slotting fees I'm a big believer in like
giving people the opportunity to have
shelf space without having to have them pay for it sure
just because like that's a barrier
for some really great brands that are just like
hustling to get packaging
right you know and then you have to pay for a slotting
fee and then you have to pay for marketing
and then you have to pay for all these things and
if you have a really good product I want to be
one of the first to introduce those and I think that's
more of the always true
like yeah we would love to be the first to carry a lot of different brands
but we know there's so many more like
concepts like us now these days that
you know what I mean there's a lot of options
so for us it's really from a standpoint of like
we always wanna be the first we're always gonna give feedback we're always gonna be
very brand focused just because for us like our
logo and our backdrop is black and white because like
we wanna be the platform for brands
versus like the shininess of our brand our brand's
important
but it's more about talking about the founder and the brands
that exist in like those that we can help build
um and then because of the you know
two decades plus of like CPG work is like also
just trying to help them like how else can we be helpful
like yeah you know
do you need help with marketing do you have questions
and like we know and we're very honest with brands
you're like your package is gonna look like this now if you're just launching
that's V1V
by the time you get to Whole Foods or a national
retailer your brand is
gonna probably go through three four five iterations
of the packaging totally yeah so like go bold
like just like
have fun with it because it's going to change
it's not like yeah if it's when and for us it's like
be a little bit test things like
work with us to test things so that consumers
can be like should the in core ingredient
be in the front or should it be in the back do you lead
with this color do you lead
with that you know so for us it's more of like
if a brand wants to like test
and try things and like get fun and funky with it like
like let's do it because like that's how we feel
that we can be a really good value
add because we're very brand and founder so
we're very brand and founder focused
a slotting fees that was one of my questions
slotting fees I think historically
are something that has really helped kind of
way to boost the margins a bit for retailers
you're not doing slotting fees which I'm sure
brands are overjoyed by but in terms of like how does
financial model
structure differs from I don't know maybe the average
I mean
should we do slotting fees to like make it from a
I understand people why like I hundred percent
and it's like it's so needed
and I think it's just like I'm a little bit
you know I've always been told I'm
hard headed and what I believe and what I
feel is right I will always be
leading with what I feel is right versus
the bottom line
could get me in trouble for saying that later on
you know what I mean but at the end of the day to me it
was just a non negotiable um
to do that because at the end of the day I love building
brands and helping them
and so that allowed us to get a little bit more
creative and how we are generating additional revenue
because like yeah those fees do make it a
we're talking about pennies
when we sell things like if you're selling a five dollar
you know item and you have a 40 50% margin
like you gotta sell a lot of things yeah totally
you know and at the end of the day for us it's like okay
we got a little bit creative during
covid and started launching more of curation and for us
again it's our mission has always been to how do we
grow and help emerging snack brands
it is getting to the hands of more people and
we can do so much within a store and
stores are hard to operate like
everyone knows that who owns the store it's not easy
getting the product on the shelf and like
getting that is the easiest part of the business
it's when you have to layer in like
staff you have to layer in like you know just like
expiration dates layering all the operational wizardry
that you have to have in a retail store it's hard
yeah totally
long winded to say like we now have like a curation
vertical where we're curating
and getting these young brands that are in our store
into the hands of more people through
hotel mini bars and corporate pantries
and so for us like that felt like more of the right
because that felt more of
now these brands are not only on our shelves
they're in where we say active participants
of shoppers where you know if I'm in a hotel
minibar I'm the first one to be like what's in the minibar
and like wanna try everything
if it's given to me free at work I'm 100% gonna try it
so the level of discovery is increased
you know what is it tenfold
I don't know how many folds it would be but like
the ability to be discovered
is so much greater and higher
that then they're gonna be found tasted
and then hopefully repurchased and like
then their trajectory of growth is like
you know they're flying out of the nest
and they're ready to go to the next step totally
on more anecdotal data what is that kind of
small footprint the store when we say our flagship
store people are like oh
how big is it and you're like it's 700 square
feet that's big for us
so we love stores that are smaller format
because a is two fold like
you're talking to the customers
and actually getting real time feedback from them like
I was in the store earlier today and it was just like
hey what do you like you know and you're actually
asking questions and we prompt the team of like
sweet or savory so we're
learning if more people are going for sweets or
like savory you're learning if it's chocolate
or gummies
you're learning if it's like you want monk fruit or
stevia or do you want real sugar
and like where are people going
do you want energy drinks or do you want hydration
drinks do you want functional so these are questions
that we're asking just to help our customers kind of
lead them into like what
snack or what product that they want
then we also just have like back side some Slack
channels
that we're like talking about these are what people are looking for
here's this so it's more of the soft touch
of things that are not necessarily
so much of like yes we have the velocity because of our
POS
system and we're gonna be able to say these things are what selling
but the backside of it is like where I think
more data is more valuable to young brands
because then you're able to say like hey like
we are having
you know 200 people coming in and half of them are
steering away from stevia cool no one's
asked for energy drink but everyone wants hydration or
people keep coming in to ask for hydration
like you know the little like
sachets yeah right did I say that word right
I think so I think so I'll just own it
or are they coming in literally
for hydration like in a can
and so those are more of the the qualitative
points that we look for in addition to velocity of like
you know right now like our number one
skew is like rotten people love a good gummy
and they like that it's a version of a Trolli
gummies are like our category that like we
literally cannot
keep in stock we've sold out of product within
you know the few weeks that we've been open
and so you know people are going for gummy but they're going for real sugar
gummies you know what I mean interesting
so how often do you get that and how often
can you get a actual customer to give you
um all of their input sometimes
too much but we want it all
for
goods Mark want to
do all they can to get on the shelf what's
have buttoned up before they come and walk to the door
getting meeting with you your your buyer
team to give them best chance of actually getting on shelf
have a good product that tastes good
you know what I mean pretty simple like simple
yeah I think it's just like there it's
you know having like a good like communication system
like making
sure you know what your pricing
is like making sure your volumes are like
just like you know kind of know the basics
but at the same time like we've definitely helped
brands like figure out their pricing you know or
help them dial in on like a flavor of something
so I think it's just more of like understand
where you are with the product
at least come and be like hey here's
where we're at we've told brands of like it's too soon
like you need to dial up the salt
because like we know that for us for a brand
to be on the shelf like I just want it to be that
people know at least they're gonna try it and like know that
someone
in their life is gonna like it that we've all had like
a cookie that's been $12
and you ripped it open and you took a bite
and you're like
I wish someone would have told me it was a stevia bomb
you know and there's something
so disappointing that you spent $12
on a cookie that you thought was gonna be your best cookie of your life
and it was actually the worst cookie
so for us like that's where again like more of the
the conversation that we have with our team members
in the store is like hey do you like this flavor
just to give you a heads up
so that when they rip anything open
that comes from the store
at least they're like oh I understand
why they say this is so good
maybe it's not for me but I know why
and it's not too like bipolar in one way or another
flags that would tell you regardless of how
the product is amazing that they're not ready
or not a good fit to be on the shelf at Get Smart
they don't answer an email for like two weeks
okay fair enough you know what I mean like it's not
you say that you laugh that it sometimes happens or
yeah you order
a product and it takes like a really long time or
it's not for the communicated
that hey we're gonna be out of stock in like
two weeks and we're not gonna have like a refill
for another two months because of this so
again it's just goes
back into the communication side of it so that
we're all working together we all are driving sales
like we wanna
push your product but we need your product to push
and so I think that's where it's more of just being
honest and I think any buyer is gonna say the same thing it's just like
be upfront with if things are going
young emerging brands are gonna have hiccups
but the sooner you can tell us about that hiccup
the sooner
we can plan so we're not disappointing our customers
or disappointing you know our clients totally
that just jumped out to me when I was doing a bit of research
beforehand and I think you said
something along the lines of I'm not a big shoppy shop
type person that you want good marks to be more
more than a Shoppy shop
can you walk me through what you mean by that
well if you look at the
definition of a shoppy shop and shoppy shop
is by definition something that is more of like
touristy and more of a very trendy store I think after
eight years of having the goods Martin of being
around so we're not necessarily trendy
do you know what I mean
but we're highly curated I love
you know what I mean those
in the world of shoppy shops
today like there's so many people doing beautiful
things we are not the ones that are gonna ever
label ourselves as that just because for us it's like
about longevity and about the curation that we do
yeah and sometimes
we're not gonna have the product that everyone is
buzzing about if we feel that there is
another product in that category that we love better
we are gonna have the one that we love better
versus the one that is getting
the rise of like social platform love
because for us it's like who's the founder
how does it taste and how does it look so
that's where I say it a little bit and like that's
more of
how we look at it but there's so many people in like that space
that call themselves that are doing incredible things
and so it's never a negative
but it's like all ties are eyes but like
I would never call it because like it's just I can't
not every C store but a lot of C stores
they run like pretty heavy like limited time offers
holiday programming and like resets
regular like promotional cadence
holiday type stuff we do none that you do or thinking
about doing we do none okay
it was one of those early conversations
like in yeah 2017
Alex Tuan who's like an incredible like operations
wizard who was the one that helped us
who was at Thrive
Market one of their first employees there
and he was just like we talked
about this it was literally
I feel like a half day discussion of like
okay here's like what it's typically ran blah blah blah
his parents own got
like gas station convenience store so he grew up
with the knowledge
yeah and or he was like or you can do an
EDLP and I was like what is the EDLP
he's like everyday low price and I'm like
I am doing an everyday low price
I am not doing promotions
it's too much operational
it's too much of this this this and on this like
it just adds a level of complexity
when you are a small nimble team like to do promotions
for us it was like every day low price you know
we're gonna put it on there we're gonna be fairly
priced our big philosophy is
what should someone pay versus what will they pay
is the bottom line ethos of like what we do
and our fun things are more of like
hey we're trying this product we want you to
let us know if we should carry it you know what I mean
sometimes when people come in sample or
we do more community things that are like hey
this slushy is gonna be a dollar
today because all the proceeds are going to this nonprofit
so that is more of our promos or
it's the last day of summer
let's have a hot dog cookout you know we're very much of like
you know
of the dirt and the grind of like New York City
and like yeah
old school way of marketing and building a community
I love that
look like from here or like
like you know a beautiful
years off my life in the sense of just like
creative and I would just encourage
everyone to come and see this store that we have because
it is the true expression of what
I've always felt the good smart should be
I think you open a store
your first one is like I love it but then you are like
what are the things that I could change
as soon as you open it
and this is like eight years of all the things that I wish I could change
or what I would want to carry our stores have been
3 400 square feet like while this is just over 600 like
yeah double the space like
people are like oh it's small I'm like
wait this is like you know it's like when you move into a one bedroom from a studio in New York and you're like oh my gosh I am living
large like I feel like I'm living
large in this space right now
but for us it's like more focused on this space
there's so much more community building
that we have to do and there's so much that
there's gonna be living on this
I'm also a believer and like I like to see how people
interact with the space
so if and when we open up another one
that is gonna be the expression of what it will be next
of more of like what's missing and also
I don't like having cookie cutter
ways of things looking and feeling
and if someone is doing something I'm gonna
do the complete opposite
because like I think the world needs more
creativity and uniqueness and
interest to just spark a little like
I've I don't know why I've been saying lately it's like
a hip hip hop you know what I mean you know
something with a little hip hop
you know when you walk by and you're like
it's a little pop of the hip
and I think that's how like
I always look at our stores you're like oh
this is like a little thing
and so that's why we have like vintage things our
merch is literally vintage t shirts that are
I found spam I found Tony the Tiger right now I'm like
noodling if I should have my mom pull the trigger of a
you know Macho Man Randy Savage
Slim Jim T-shirt that I found
like those are the things that for us is like
I probably wouldn't have done that eight years ago
but today in today's world like that works and so
I like to sit to see what is of the moment
versus totally long winded I totally respect that
standpoint you've you've now operated in both LA
and New York which I imagine are probably two of the hardest
places to operate from a real estate standpoint which
which have you found is is harder and why
I mean they both have their challenges but I mean
we haven't had one in
LA now for you know a good amount of years
yeah it's been a while so it's hard to say but I think
there's
there's pros and cons I would say like New York
may feel something that I would always do more than
LA because of LA and parking
parking and if you have a small footprint store
and you're in LA where people going to park
and like the cost of parking in LA
cause like no one's gonna valet I mean
you know what I mean for a small format
like you're gonna have to park and then walk blocks
and so I think that's
the only thing that I would say is different is like
the parking when the first Silver Lake store had
six parking spots in front that was like the
the kicker for us and like six parking spots
like that were on our lot like oh my gosh this is
amazing yeah but here people walk people
travel for things in New York
like it's so easy to take a city
bike or get on the subway or you know
like it's just easier to navigate so I will always say New York
also has its pros and cons but like
you gotta love the grit and grind of New York totally
in a curation
side of the business so they get like hotels
corporate parties
probably big event of activate activations
it started
as a friend was like hey can you curate the snacks
for my mini bar in my new
hotel that I'm opening up I'm like okay sure
let's try it you know what I mean like
again like I will try anything at least twice
I will not say just once you know
give it like something may you know not
work the first time
but yeah it was just kind of fun it was more of
again like I love curating snacks
for people and for places and snacks to me are
a moment of what people are talking about and it adds
to an emotion you snack
when you're happy you snack
when you're sad you snack when you
are stressed or you know just like need to chill yeah
and so getting into
again like the hands of more people is like why we did it and then
it's also like a really great like just revenue
driver for us as well so we act as a
we're just trying to figure out the term
because like we're acting as like a wholesaler
but also a distributor of it and creating
like our own back side so like our clients are ordering
directly from us so on our side it is
just fun you know we're working with
open AI in New York we're opening
you know working with like Fifth Avenue
Hotel with Hotel Chelsea
the Waldorf Astoria in Beverly Hills
26 convenient locations in
all the Alfred coffees so it's like they are
opening up and crushing it and so for us
again it's like
a great revenue driver a great way to introduce folks
the hospitality business
and like the corporate side and like talking
snacks all day is like the my favorite thing
and it just was like a
natural extension of what we were doing
and also the relationships that I had
you know over the past 20 some years of PR world
where the conversation
was not necessarily always hard it was like
who's doing your mini bars
and like can I just revamp them and
there's just different systems
and so I think that's where
it was a great natural extension
that is now become I would say more of the major driver
of our business in the Goodsmart than the retail
shop because we're shipping to over 70 locations
right now that's awesome
within like where we are focused on more so than the brick and mortar
like so that is definitely a a
you know the driver for us um
and I would say you know you're working
with smaller margins because like it just depends on
you know people are either selling or reselling
and so you just have to be conscious of that and like
again like we never want to have someone
not experience
a really great product because of the cost
yeah obviously
things cost more within natural but at the same time
there is like a threshold
that people be willing to pay on things so it's more about volume
and so but these are places and
it depends on if people are purchasing
or if they're giving it away for free
so I would say no two accounts are ever the same
which is like has its complexity and challenges
and I think we're the ones that are
cookie enough in the sense to like try it because
for us is talking snacks in like Fifth Avenue
Hotel which was
amazing because they were like we want all art Deco
and like more mid century modern type vibe
and you're like oh
packaging that fits your energy and vibe
like okay let's do that you know
and so you're talking more about the snacks
and more about like what is that
experiential side when someone wants to go into a
hotel room
and what is that story because like if you want that
entire ethos to fit that's like the beauty
of it like snacks have a story to tell
let's tell it yeah totally
fundraising at all
less than a less than 500,000 let's say that
we have not raised a lot in eight years
I like doing and trying things
and so I will not say that
fundraising is never on the table but like I
um like to be crafty
and like figuring out like how to do things and
some things are meant to be funded
and other things are meant to be built
and spread versus scaled and so for us right now
fundraising is not something that we're
actively looking at I can't say
never um but for us now um I really love
trying to be creative in what we're doing
because like we have our store we have the
corporate side and then we also consult
actually for grocers
and developers who want to build their own
their own grocery so we just built out
and helped curate Flow Grocery in Miami
and really worked with their team to do the operational
side of what a grocery looks like I've built out
five six grocery stores and so it's like
you know over the years and so it's
those are things that like I think
you make a lot of mistakes when you're building out
retail concepts and like I've made those mistakes
and so I have a lot of knowledge
and my team has a lot of knowledge
that we can share with people to not make those mistakes
and so that's like
another side of the business
that allows us not to have to necessarily fundraise
all the time because we're doing consulting and those are also fun projects
if it's our ethos it's how do we get brands
in the hands of more people it always doesn't have to be the Goods
Mart it can be another really great concept that's in
another state that we are helping
to curate and figure out the logistics for
that's equally as fun you know and so we're very
much of like how does it fit our mission and our goal
and like kind of that's our North
Star and so everything we do kind of has this
fit within that North Star of what we're doing
yeah totally yup I love that last question for you
definitely curious to see what your answers
on this just because you're running a good smart
you see so many new and cool brands coming
through the door coming on the shelf
or maybe not quite ready for the shelf
any particular brands
that really jump out to you that are on the shelf
or you've just seen
or just kind of trends in general in CPG that are like
jump out to you first things are especially
piquing your interest as of late
um I mean I will always eat gummies gummies
are my thing but like at the end of the day there's so many different gummies
in the category
you know I think it's a matter of like the flavor and like what are
the it's taste and texture for me with a gummy same
I think beverages are always like interesting
and like I love like the hydration
like kind of like flat I think
there's such a like category to
be had in flavor forward flat drinks that's not a tea
that's not a matcha that's not just a still water
like that's like
my favorite brands right now are like OEM
which is like a really cool hydration drink out of LA
it's like this soft grapefruit like taste that's like
I'm not a grapefruit fan but this soft
grapefruit is like what is called and it's just like
the perfect citrusy
but like also just like really pleasant
and then you have like high Q which is like also
another hydration drink that we I know you know
a lot of people love Rick and like he's a really great founder
coming from liquid Death
um but like that hydration drink so I think it's like
how do you do things that are flat that are thirst
quenching because like I think the powders and
things are great but at the end of the day you're bringing
things to powder and you gotta shake
things and you gotta do things but like
just pick up a can people like it and just like chug it
how can you chug it
so I think those are categories that I like right now
yeah and then just like random things you know cloud
popcorn I eat a bag a day and like
if you put the birthday cake
flavor in the refrigerator
it's like the best thing you've ever had
wow alright let's try that one
Awesome Rachel this has been awesome it's been
all that you're
all that you got going on building and then best place to follow
along with with Goodsmart
probably social of Instagram right now
just Rach Krupa R a C H Krupa and then the good smart
perfect I will always
answer DMs LinkedIn is always there too so
we're all perfect
I'm always easily to be reached awesome
I think that's the pod
interviews like founders
so yeah love to just have you kind of
it's it just makes us feel like we're like how many
years ago is that it's like more than a decade
correct me if I'm wrong
but I'm pretty sure like one of their
something like the first to carry brands
decide to keep or cut and keep on
what I know about retailers you know retail is not
question in terms like how your kind of overall kind of I know
C store let's say
mean in practice
yeah so because our stores are also intentionally
interview you had said something
that you like to do or kind of seasonal
yeah how does that side of the business work
how are you thinking about potentially
I have not raised a lot in eight years you know
what's the best place for people to follow along with
Awesome Rachel it's been awesome I think

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